SEO optimisation for a website launch

How effective are your email campaigns? Is there an underlying strategy click here or have you fallen into a pattern of emailing cooked up many years ago on the back of an envelope. If you’re not sure on these points and you think there are improvements to be had, it might be time to put your campaigns under the microscope and to run an audit of your email marketing activity. Here’s how. One in five email campaigns are blocked, bounce, or find their way into the promotions or spam categories in recipients' emails. There are many factors that influence deliverability, and you can improve your chances of hitting inboxes by considering the following.