Innovative UX Design Creating Digital Products That Deliver

Have you ever heard the story about where Google trialled 41 shades of blue to see which one users preferred? You have now. It’s one of the most famous tales about A/B testing and still mentioned a decade later. The story has one key message – you need to approach A/B testing to access data, not your opinion or a guess.

A/B testing is an experiment, sometimes known as split testing. It’s a way of comparing versions of a website, app or system, to determine which one suits the users’ needs better. We look at two versions of your designs with each version shown to half of your target audience. After testing which performs better with conversions or the desired actions being completed, we can tailor the final design to ensure your users have a stellar experience.