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A Bespoke Product Database and B2B Website for a Leading Natural Oil supplier

  • Web & Digital
  • Manufacturing
  • Branding
O&3 THE OIL FAMILY O&3 THE OIL FAMILY
Client
O&3 — The Oil Family
Services
  • → Web Design
Awards
Awwwards - Honors
Awwwards - Mobile Excellence
O&3 are a leading wholesale supplier of 900+ natural oils, essential oils, carrier oils and more.
Harnessing decades of experience and expertise in the wholesale natural oils sector to bring the best possible service and products. Producing and package a wide range of innovative, natural oil ingredients — adding value at every turn.
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The Solution

From Source to Success: Embracing digital change

A bespoke product database featuring over 900 products that utilised WooCommerce and custom Javascript to achieve seamless product filtering, sorting and product downloads.

This would sit at the core of the O&3 online experience, and has been a major driver in company’s success; delivering leads and positioning them at the forefront of the industry by embracing digital change.

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Product Database

A Robust Product Database with Enhanced User Experience

Building a product database of over 900 products from the ground up is core to the web experience and we tackled this by building this directly into core Wordpress. Ensuring that products are easily filtered and information is delivered promptly to the user was key, and allowing for easy management in the CMS.
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What we delivered

Excellence.
Delivered.
UX & Strategy

Understanding the company, how they operate and what makes them tick, was key. Working as a collaborative team enabled us to understand stakeholders needs, and get under the hood of what users would require.

Identifying key user journeys would inform the information architecture and taxonomy, ensuring that all key conversion points were established throughout.

Creative & Art Direction

Working with the brand from the ground up to define the creative direction, we were able to define a visual language that resonated with the core audience, but also to stand out in the market.

Through brand guidelines evolution, through to directing photo and video shoots, we were able to get involved at every touchpoint, adding value with outstanding creative.

A Lasting Partnership

From working with the company from start-up, we have been able to grow an established creative, strategic and development partnership.

Evolving the website to meet changing client and user needs, we have been able to build on early successes by iterating and adding new features throughout it’s lifespan, from smart searching and customer application though to company focussed areas.

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“Show + Tell are undoubtedly perceived by our team as an extended arm of our business. Their commitment to deliver our vision has been apparent from the start of our journey together and they have consistently "wowed" with creative design/content and proactive strategies”
Thomas KerfootDirector — O&3 USA
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  • Web & Digital
  • Energy & Utilities

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