Transforming Clean Label Engagement with a digital & creative transformation
- Web & Digital
- Manufacturing
Working with manufacturers to overcome the most difficult product formulation challenges from reducing fat and sugar, replacing egg and removing phosphates to improving product stability, texture and appearance.
The solution
Crafting a Seamless Cross-Device Experience
Ulrick & Short recognised the urgency to revamp their online platform. Their existing website lacked user-friendly navigation, compelling visuals, and clear messaging to showcase their premium clean label offerings. The challenge was clear: to create a cutting-edge digital experience that mirrors their commitment to quality and innovation.
What we delivered
Enhanced user experience
From the outset, we meticulously crafted every aspect of the website design with the end user in mind. Our approach centred on intuitive navigation, ensuring that visitors could seamlessly explore Ulrick & Short’s diverse range of clean label food ingredients.
Through user-focused wireframing and prototyping, we fine-tuned the user journey, strategically placing key information and product showcases for effortless discovery.
Visual storytelling
Visual storytelling became the cornerstone of our UX strategy, where vibrant imagery and engaging videos took centre stage. By showcasing the journey from the farm to the table, we not only educated but also emotionally connected with users, immersing them in the essence of their commitment to quality.
We paid meticulous attention to content clarity, distilling complex information into easily digestible sections that conveyed the brand's expertise and transparency.
A robust Wordpress build
By harnessing the versatility of WordPress, we crafted a seamless digital experience that seamlessly integrated captivating visuals, user-friendly navigation, and dynamic functionality. The website's architecture was thoughtfully designed for optimal performance and speedy loading, ensuring a smooth user experience.
Through custom plugins and modules, we introduced interactive features that engaged visitors and facilitated easy exploration of their diverse clean label ingredient offerings.
Translating Complexity into Simplicity: Empowering Health-Conscious Choices
“It was refreshing that they really took the time to understand our brand and business, and listen to what we really wanted acheive from our website. It was good balance between Show + Tell being receptive to our ideas, but also really suggesting ways to improve on them and translate it for maximum impact.”
