WATCH: How AI Is Transforming Design (Without Replacing Designers)

The conversation around AI in design has become increasingly heated. Some see it as a creative revolution, while others view it as an existential threat to the profession. But what's the reality for designers actually using AI tools day-to-day?

In this video conversation, we sit down with Alana Pike, Designer at Show + Tell, to cut through the hype and explore how AI is genuinely changing our design workflows - and where human creativity remains irreplaceable.

The AI Design Paradox

AI can generate images in seconds, create multiple design variations instantly, and speed up repetitive tasks dramatically. Yet there's something fundamental that it can't replicate: human understanding, emotion, and creative judgement.

"As much as you train it and influence it with other pieces of work, it's never going to fully understand the human emotion and human thinking behind design. Things can so easily be taken the wrong way or misunderstood, so it's really important to have the human side of things actually working as a quality control." - Alana, Designer at Show + Tell

What We Cover In This Conversation

In the full video, Alana discusses:

• How AI is actually changing day-to-day design workflows
• The specific areas where AI genuinely accelerates the creative process
• Why human designers remain essential (and always will)
• The tools and techniques we're using at Show + Tell
• An unexpected way to use AI that most designers haven't considered
• What excites her most about AI's role in design over the next 12-24 months

Watch The Full Conversation

Ready to dive in? Watch the complete discussion below.

Prefer to read?

Read Alana's insights in blog form - AI In Design: Balancing Innovation With Human Creativity

About The Speaker

Alana Pike is a Designer at Show + Tell, creating digital experiences for B2B brands. She works across UX, UI, and brand design, and has been actively exploring how AI can enhance our creative process.

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