WATCH: Getting More From HubSpot - Leads, Attribution and Revenue

What happens to your leads after they come in? Which campaigns are actually driving revenue, and which are just driving volume? And how do you build a system that makes sure your best prospects reach your sales team ready to convert?

In this video conversation, we sat down with Daniel Swepson, Co-Founder of Next Chapter, to explore how HubSpot transforms the way B2B businesses manage lead generation, nurture prospects at scale, and ultimately make the shift from generating leads to generating revenue.

Why HubSpot Changes Everything

Most businesses are investing in marketing without being able to fully attribute that investment to results. The disconnect between marketing activity and revenue impact is one of the most common (and costly) problems in B2B. HubSpot, implemented correctly, closes that gap by bringing marketing, sales, and customer data into one place and making it possible to trace every pound of revenue back to the campaign that earned it.

"Which channel drove which enquiry, which marketing investment resulted in which return in revenue - that attribution is actually the most important part of lead generation." — Daniel, Co-Founder at Next Chapter

What We Cover In This Conversation

In the full video, Daniel discusses:

• What typically goes wrong with lead generation when businesses don't have a connected platform like HubSpot
• How having marketing, sales and CRM data together in HubSpot changes day-to-day decision making
• How HubSpot's lifecycle stages, lead scoring and automation improve lead quality before sales get involved
• How HubSpot workflows enable lead nurturing at scale without losing personalisation
• Why end-to-end funnel visibility in HubSpot changes how leaders make decisions
• Why HubSpot often becomes the foundation for revenue growth, rather than just another tool in the stack

Watch The Full Conversation

Ready to dive in? Watch the complete discussion below.

About The Speaker

Daniel Swepson is Co-founder and Marketing Director at Next Chapter and Show + Tell, working with B2B brands to develop and execute marketing strategies that drive measurable growth. With expertise spanning digital marketing, brand strategy, and marketing technology, he helps businessed invest smarter and prove impact.

Need help with your HubSpot setup?

Get in touch with our team to discuss how we can support your growth goals.