UK Sport selects Show + Tell to enhance UX for eventIMPACTS

It’s been a busy and exciting time here at Show + Tell recently, what with our rebrand, multiple award wins and several new clients coming on board, and we’re back to share that we’ve also recently welcomed eventIMPACTS, an initiative by UK Sport, as a new client.

eventIMPACTS is well-known for its comprehensive event audits, which illustrate how events influence various aspects, ranging from local communities to the economy, including a unique carbon calculator for economic impact assessment.

Partners include the Department for Culture, Media and Sport, EventScotland, London & Partners, Tourism Northern Ireland and many more high-profile names in the mass participation event space.

The UK Sport team behind eventIMPACTS believe that events have the power to inspire and change people's lives in several ways, and they provide a toolkit of resources to help event organisers improve their evaluation of the impacts associated with staging sporting and cultural events.

The firm’s partnership with Show + Tell signifies a strategic move to improve the overall user experience (UX) of the eventIMPACTS website and highlight their extensive knowledge and experience in their field.

While eventIMPACTS has primarily focused on sports events to date, Show + Tell will be aiming to broaden the perception by highlighting the organisation’s capability to cater to any large-scale event, from large-scale business conferences to grand expos and lots in between. 

This initial project focuses on revamping the website's UX, addressing current technical challenges and improving aesthetics and user journeys. The entire website is set to undergo a comprehensive audit to identify areas of improvement and enhance overall usability.

Our approach started with our signature in-depth discovery process, analysing how users currently navigate the website and pinpointing friction areas. This analysis will inform subsequent UX and design improvements, ensuring that eventIMPACTS site visitors can easily find the content they seek. 

There will be a thorough testing phase, involving approximately 30 recruited users who will evaluate a prototype of the site, providing real-world feedback which will inform our approach and be gold dust for the site’s ongoing evolution. UK Sport and eventIMPACTS have personally invited participants to partake in this testing, showcasing their commitment to delivering an enhanced digital experience for their audience. 

This emphasis on user testing highlights the commitment to delivering a website that aligns seamlessly with the needs and expectations of eventIMPACTS’ diverse user base.  Looking ahead, we’re hoping to create a long-term roadmap for eventIMPACTS, anticipating future projects and approaches to enhance their digital presence even further. 

Show + Tell’s Technical Director, Dan Martin, spoke of the partnership with UK Sport on the eventIMPACTS project, saying:

"So many of us within the Show + Tell team are fans and followers of UK Sport’s events and projects, so it’s a thrill to be working with the team on the eventIMPACTS UX project. It’s refreshing to see such a commitment to genuinely improving UX, and we’re confident this is just the beginning.”

We’ll share more about this project over time via our LinkedIn and Instagram channels and will undoubtedly have a gleaming case study to share soon, so do keep your eyes peeled for further developments.