Show+Tell partner with Binary

Show + Tell at Blend 24: Announcing Our Partnership with Binary

We are thrilled to announce that Show + Tell has officially partnered with Binary, kicking off a major cross-brand transformation project. We had the privilege of attending Binary’s annual conference, Blend 24, where our team—Hannah and Charlie—had the opportunity to immerse themselves in the Binary community and get a first-hand look at their business goals, ethos, and future vision.

Aligning with Binary’s Future Vision

At Blend 24, our main goal was to build a deeper relationship with Binary and align ourselves with their brand. Throughout the event we meet with Binary’s leadership and senior teams, gaining valuable insights into their 15-year journey and future ambitions.

A Strategic Brand Evolution

Binary is at a pivotal moment in their history, looking to move beyond their long-standing ‘stealth marketing’ approach and step into a new era of brand recognition and growth. As Andrew Birch, Binary’s CEO, candidly shared

“For the past 15 years, we almost pretended we didn’t exist, with a series of terrible websites that told nothing about who we are. Now, we’re ready for change.”

We’re excited to lead that change, starting with a complete cross-brand strategy that will articulate their identity and future direction. Our partnership will shape Binary’s external brand presence while strengthening internal brand consistency.

Looking Ahead

Together with Binary, we’re embarking on a transformative journey, helping them evolve from where they are now to a brand that reflect the journey they're on.

Stay tuned as we embark on this exciting new phase with Binary!