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Show + Tell shortlisted at UK Digital Excellence Awards

19 December 2023
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We are thrilled to announce that Show + Tell has been shortlisted in the prestigious UK Digital Excellence Awards in the Best B2B Website category. This recognition comes as a testament to the outstanding collaboration between our team and the esteemed commercial interior design firm, DENTON.

At Show + Tell, we believe in pushing boundaries, breaking new ground, and delivering experiences with impact. These beliefs are exemplified in our partnership with DENTON, a leading player in commercial interior design in the UK. DENTON came to us looking for a rich brand experience that inspires visitors and highlights their innovative, specialist service offering. 

The synergy between our teams has resulted in a website that showcases DENTON's unparalleled design expertise and sets a new standard for B2B websites in the digital landscape.

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The Approach

Competitor analysis and a full review of the existing site was the first stage of our approach to the DENTON site overhaul. This was done before we won the brief for the work, and we took this research further once we’d secured the contract and had access to information that could guide us from a UX and CRO viewpoint, and inform the design and functionality.

The business wanted to move to a new domain as part of this project, so our Marketing team was on hand to deal with the SEO implications of that, whilst our design and development teams utilised the findings of our research to develop a concept that propelled the DENTON brand ahead of its competitors.

We presented a highly compelling, editorial concept, which showcased the incredible projects using quality imagery, video and interactive aspects, which would not have been possible with a new CMS, as the previous site was quite restrictive in what it could support. The site was also flat and didn’t particularly engage or provide the opportunity for the user to dive deeper into a project, and this was a big opportunity for DENTON to get right. 

The existing site was also quite confusing, and part of our work was to simplify the user journey through a streamlined sitemap, making information simple to access for the different audience types.  Crucial aspects - from our perspective - were things such as having the Services pages in the main nav, as these important pages were hard to find, and that’s not ideal for such a considered purchase where research and information gathering are key. Clear call-to-actions were also lacking and this was impacting conversions. 

All of this - and more - was taken care of in our approach to the project.

A Vision Brought to Life

It is now abundantly clear from the new DENTON site that they’re a commercial interior design business and expert at what they do. 

Their brilliant projects take centre stage thanks to video, and high-quality photography, and services and expertise are highlighted with clear and concise pages that are easy to find and navigate no matter the device. It’s interactive, engaging, and hits the brief head-on.

We think we did the job, of course, but what matters is the client’s view of what we delivered:

“We approached Impression to deliver a best-in-class website design & UX experience for DENTON and they’ve delivered that in spades. 
"Marketing & brand strategy are key priorities for the Board and working on this project with Show + Tell has been a collaborative, creative and exciting process. We have created a market-leading website which has already received fantastic feedback from clients and the industry. Since the launch, the team at the sister agency, Next Chapter, has implemented several lead-generation marketing campaigns which are generating impressive ROI already.”

Richard Douglas – Director, DENTON

Celebrating Success, Looking Ahead

Being shortlisted for the Best B2B Website category at the UK Digital Excellence Awards is an honour that reflects the dedication and hard work of the Show + Tell team members working with DENTON. We’d also like to acknowledge and extend our gratitude to DENTON for trusting us with this project, and their ongoing investment in us to evolve their digital presence.

As we eagerly await the final results at the ceremony in the New Year, this recognition fuels our passion to continue pushing the boundaries of digital design and innovation. At Show + Tell, our mission is to be the creative catalyst that enables brands to shine through captivating narratives and visually stunning designs. We’re proud to have delivered this mission in our work with DENTON.

Discover more about the project in our full case study, and get in touch if you’re looking for a partner to propel your digital presence to new heights in 2024.