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Show + Tell welcomes another VC client

Discover The Latest Industry News 
& Views From Our Expert Team

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We are thrilled to announce that Show + Tell has welcome Stray Ferret as a new client.

The Stray Ferret is a trusted news service providing quality local journalism across Harrogate, Knaresborough, Ripon, and beyond. A reliable source of information is vital for community advocacy and voicing public opinion. 

They hold power to account with daily breaking news and in-depth investigative reporting on serious issues. Show + Tell are proud to be able to help create a new platform to celebrate the area's achievements, highlight upcoming events, and champion local individuals and businesses. 


What were the project goals set at the start of the project:

The main goals were to solve legacy issues affecting the Stray Ferret online presence which were:

Why where Show + Tell selected as the partner to deliver the project?

They demonstrated experience delivering high traffic web platform for brands such as MTV, UNESCO and Candy Kittens so we were confident in their capability from this aspect. Their design portfolio was very impressive with multiple awards wins for user experience design and innovation. It's important for us to support local and being an agency from Harrogate part of our selection process as it meant communication and collaboration throughout the project would be easier especially with a deadline to meet! 

Were there any specific challenges or obstacles during the implementation phase?

The architecture of site is advanced in order to deal with large spikes in traffic during high demand period. 

Historically the site had crashed under heavy loads but we re-engineered the front end using next.js as a lightweight solution causing less stress on servers and ensuring rapid page load speeds for the Stray Ferret readers on mobile, desktop and on the App. 

The platform has multiple integrations with 3rd party platforms to power functionality such as Notifications, Subscriptions, Email Marketing and Payments for offers & events. Integrating multiple tools onto a single platform so they talk to each other required a thorough testing process prior to launch.

There was three clear improvement area's we focused on: 

If you are looking for subtle solutions to your brand and website, 

New Project Launch: Stray Ferret

When it comes to displaying trustworthiness, competence and experience, a well-designed website is a great place to start. 

In the VC industry, like most industries today with a digital-first approach, every interaction matters, so the visual appeal and user experience (UX) of your firm’s website is a game-changer. It's crucial to understand how intuitive website design can drive engagement, build trust, and attract investors and entrepreneurs. 

A website is often the first point of contact for potential investors and entrepreneurs. A seamless and intuitive user experience not only makes a great first impression but also signals professionalism and reliability. By investing in user experience, VC professionals can set their firm apart from the competition and create a positive perception among visitors.

 looking at the Trends and Tactics in the VC industry for 2024, stats revealed that 88% of VC CEOs believe a Brand can improve deal flow by attracting entrepreneurs, and 78% of healthcare investors say a firm’s brand significantly influences their investment decisions.

In this post we’re going to explore why prioritizing intuitive design is crucial to success for the year ahead - and beyond - and how you can create a website that truly resonates with your audience, as we have done with others in the VC industry since our launch almost 15 years ago.

 5 Key Elements of Intuitive Website Design

 Technology is constantly evolving, so staying abreast of the latest trends and innovations with regard to their digital presence is essential for VC firms looking to maintain a competitive edge. 

Incorporating emerging technologies into your website design, such as artificial intelligence (AI), augmented reality (AR), or chatbots, can enhance user experience and highlight your firm's commitment to innovation. 

There are also benefits to stepping away from the traditional WordPress website and moving to something more agile, like 

. One of which is enabling a more visually captivating front end that doesn’t have to adhere to the traditional rules of a monolithic system like WordPress.

By staying agile and responsive to technological advancements, you can future-proof your website and ensure that it remains relevant and impactful in a fast-paced digital environment.

Measuring Success and Continuous Improvement

At a basic level, it’s important to monitor key metrics like bounce rate, time on page, and conversion rate. But we like to go deeper. 

Analyze user behavior and gather feedback to identify areas for improvement in order to refine your website over time. By staying responsive to user needs and preferences, you can create a website that continually delights and engages your audience.

It’s hard to dispute that in 2024, a well-designed website is a powerful asset. By prioritizing user experience and following best practices in website design,
you can create a digital presence that attracts investors, engages entrepreneurs, and sets your firm up for success. Since the website is often
the first impression people have of your firm, it’s crucial to make it count!

 We’ve worked with several firms in the VC landscape in the US and here in the UK, and are highly experienced in delivering Brand, Creative and Digital services to forward-thinking, innovative and ambitious firms such as 

We’re also offering limited and complimentary Brand Audits to VC firms, where you’ll discover: 

-      Areas of opportunity across Digital & Brand

-      How you can stand out in the market

-      Insights on your brand proposition from experts

-      Your requirements to effectively brief an agency

-      Findings to present the need/opportunity to the Board

 to opt in and we'll be in touch for your free audit.

Why Intuitive Website Design in the VC Sector is Vital for Success

If you’ve been engaging in our recent content around the VC industry, you’ll know how much we believe that staying ahead of brand, creative, and digital product trends is crucial for firms aiming to stand out in a competitive market. We produced a 

As technology continues to shape the VC industry - as it does with countless others around the globe - embracing digital innovation is not just an option, it's a necessity. 

In this blog post, we'll explore some of the top trends shaping the VC landscape in these areas and discuss the risks that firms face if they fail to keep up.

Without leveraging digital innovation, firms may struggle to capture attention, engage audiences, and differentiate themselves in a crowded market.

Without personalised content and targeting, firms may struggle to resonate with their audience and drive meaningful interactions, as well as spend unnecessary time and money on campaigns that don’t achieve their full potential.

Without innovative digital offerings, firms may struggle to attract and retain investors, entrepreneurs, and talent, ultimately hindering their long-term success.They’ll also begin to encounter problems meeting the demands of the modern web, with inefficiencies across their digital presence that undermine their brand. 

By failing to leverage emerging technologies, firms may miss out on opportunities to create immersive brand experiences, foster deeper connections with their audience, and drive meaningful engagement.

Without compelling visual content, firms may struggle to convey their brand message effectively, hindering their ability to attract investors and engage with entrepreneurs.

5 Brand, Creative & Digital Product Trends for VC Firms

Show + Tell were back in action with another insightful In_Flux Workshop, where we had new proposals and idea's adapted into a complete agenda. 

What to expect from a In_Flux session with Show + Tell. This is the opportunity go to Leeds for the day to work from a co-working space, the location this time was Wizu Workspace. We spend the full day away from our normal day-to-day jobs, which tends to be a break from our busy schedules, and have a catch up on exciting work that we've recently done as an agency, any new updates in the business, and we also get oversight on how we are doing in comparison to our business targets. We usually go for lunch together, and then in the afternoon do a creative session - In_Flux - where we work with different members of the team on tasks to broaden our horizons.

This time, Tim Ingall, Pippa Holman and Aofie Robinson were in the hot seat, to present projects and get the creative cogs turning. 

First up was Tim Ingall, who's presentation followed an idea of who could create 'The Worst Possible Idea'. Within this session we were put into groups of 4 and given a brief. 

Whilst the teams defiantly smashed coming up with some of the worst idea's there is a lot of take aways from why these sessions work so well. 

At Show + Tell we want employees to break free from conventional thinking patterns and explore more unconventional and creative solutions.

It can lead to a more open-minded approach where employees feel free to think outside the box without fear of judgment.

We want to open the fall to debates and discussion to why an idea is bad. This   helps the team better understand the problem and identify key challenges or limitations.

Group participation in a playful and non-judgmental setting can strengthen team bonds and improve communication, we want everyone to contribute equally without the pressure of coming up with the "perfect" idea.

Sometimes, exploring the worst ideas can accidentally lead to discovering a good idea that might have been overlooked!

In summary, a "worst possible idea" workshop can be a powerful tool for fostering creativity, reducing the fear of failure, improving problem-solving skills, enhancing collaboration, sparking innovation, and promoting a positive and engaging work culture.

Next up we had Pippa who introduced our 'Impossi' Workshop. The brief was to build a creative product pitch using a random word from each of these categories; Emotion, Object and Adjectives. 

The team were separated into 3 groups of 3 and we had 30 minutes to make a 'Dragons’ Den' style pitch to see if we could strike a business deal with the other teams; but we only had 2 minutes to secure the interest.  

: Incorporating an emotion word can add depth and relatability to the pitch, encouraging the team to think about how the product can affect users' feelings.  

: Introducing an object word can anchor the pitch in a tangible concept, sparking ideas on how the product can be designed, used, or marketed. 

: Using an adjective can set a specific tone or quality for the product, guiding the team to envision unique characteristics or features. 

The randomness forces participants to step out of their usual thought patterns and explore unconventional ideas, leading to innovative solutions and concepts. 

By integrating seemingly unrelated words, teams can develop skills in connecting disparate ideas, enhancing their ability to think critically and solve problems creatively. 

Key motives we wanted from this exercise was to encourage teamwork and communication as participants discuss and build upon each other's ideas. 

Aoife Robinson, Digital Marketing Executive 

Our Digital Marketing Executive, Aoife Robinson finished the day off with a hands-on task to get the creative mindset flowing. We were tasked with sculpting an animal or food of our choice out of clay.  

Whilst the teams smashed coming up with some of the worst ideas, there are a lot of take aways from why these sessions work so well.  

Overall, these workshop help bring the team together and help build unity, culture, and togetherness.  

Want more insight into life at Show + Tell?  

 for more info on what we’re up to behind the scenes. 

In_Flux June Session 

Discovery Sessions are a huge part of our service delivery here at Show + Tell.  When I started the agency back in 2009, there were a few non-negotiables for me in terms of the way we’d do things, and Discovery Sessions were one of those things.  

Because, when it comes to Branding and User Experience (UX) design, success hinges on an understanding of the intricacies of a brand, its strategic approach and goals, and its audience.  You cannot fully understand any of these things without a deep-dive discovery session, in my view. I've witnessed first-hand the transformative power of discovery sessions in shaping brands and crafting exceptional user experiences for 

I wanted to delve further into why we at Show + Tell believe these discovery sessions are crucial for brand and UX design excellence and how they form the bedrock of our service here, so let’s get down to it.

At the heart of every successful brand lies a clear and compelling identity. However, uncovering this identity requires more than surface-level analysis, and it’s usually not until you get a lot of people into a room that the real crux comes out. Discovery sessions provide a structured framework for exploring a brand's values, vision, and voice. It’s a tried and tested methodology we’ve been honing for well over a decade. 

Through in-depth discussions, we collaborate with clients to unearth their brand's unique essence and what their audience needs, enabling us to craft strategies and designs that resonate authentically with their target audience. 

In discovery sessions, we’re privileged to get a real feel for the business, spend time in and tour their premises, and speak to various team members. For larger brand strategy projects, we talk to people from across the organisation - not just directors and marketing/sales staff - along with speaking to their customers to gain an external perspective and wider understanding.

Effective UX design goes beyond aesthetics; it's also about creating a seamless and intuitive user experience. To achieve this, gaining insights into user behaviour and preferences is essential. In our discovery sessions, we employ techniques such as user journey mapping to identify pain points, motivations, and touchpoints across various interactions. 

By understanding the user's perspective, we can design interfaces that anticipate their needs and streamline their journey, ultimately enhancing satisfaction, engagement and conversion rate. The same goes for clients working with us on branding or digital marketing via our sister agency, Next Chapter.

One of the most fundamental benefits of discovery sessions is aligning the objectives and expectations of all stakeholders involved. By bringing together key decision-makers, creatives, and developers, we foster collaboration and ensure everyone is working towards a shared vision. 

Through open dialogue and consensus-building exercises, we establish clear project goals, timelines, and deliverables, setting the stage for a smooth and productive workflow. 

The likelihood of a straightforward project and more buy-in from those involved throughout the process is drastically impacted by these discovery sessions, because the people in the room really feel like they’re working together to achieve a common goal. Which, of course, they are.

So many of our clients operate in deeply competitive sectors. Competition is the name of the game, and the only way to compete is to innovate, differentiate and - wherever possible - disrupt. 

Discovery sessions serve as a catalyst for innovation, allowing us to explore new ideas, trends, and technologies that can set a brand apart. Whether uncovering untapped market opportunities or experimenting with emerging design concepts, these sessions provide an open forum for creativity and experimentation.  A key way to drive innovation is to put the customer at the heart of the conversion. How can we make it easier, simpler or more intuitive to engage with our brand? These questions can often lead to ideas that drive innovation or differentiation.

By pushing boundaries and challenging conventions, we help our clients come up with concepts and ideas that break through the noise, forge a distinct identity in the marketplace and resonate with their end users.

Finally, discovery sessions play a crucial role in risk mitigation and problem-solving. By conducting thorough research and analysis upfront, we can identify potential pitfalls and address them proactively, adjusting our approach as we go. 

Whether it's navigating technical constraints, anticipating user objections, or adapting to market dynamics, these sessions empower us to make informed decisions and course corrections along the way. By embracing a mindset of continuous learning and adaptation, we ensure our designs remain agile and resilient in the face of change.

One of the most rewarding aspects of discovery sessions is the opportunity to collaborate with and learn from the brilliant talents that work within our client’s businesses. Over the years, I’ve had the pleasure of working with hundreds of fantastic people thanks to these discovery sessions, and it’s always nice to discover more about them as people, outside of project delivery. 

We get to discover more about their interests and ambitions, and sometimes, this sparks ideas too.  Better yet, we usually enjoy a good meal and some drinks to toast to a day well spent, and it’s lovely to have that social bonding time with clients outside of the office. 

Whilst we very rarely get any pushback from our clients about a full day (or two!) spent in discovery mode, it’s sometimes useful to put the experience into context for anyone new to it (hello, new clients!) and what they can expect from the day, and the results possible from it. 

At Show + Tell, we firmly believe client success is built on a solid foundation of discovery and exploration so that ideas can flourish. By investing time and resources into these crucial initial stages, we lay the groundwork for the meaningful and impactful outcomes we’ve become known for. 

Want to find out more about our approach? 

The Importance of Discovery Sessions for Brand/UX

Since our brand has had a rejig and relaunch, we decided it would be an opportune time to reintroduce our talented team members here at Show + Tell.  First up in the series is Tim Inggall, who joined us in early 2022 and has been an integral part of many projects delivered in that time, including 

, obviously) to chat with Tim about his role within the agency, his career journey and his advice for budding account/project managers. 

It’s been over two years since I joined Show + Tell as a Digital Project Manager, bringing a wealth of experience in Account Management and Project Management across diverse B2B sectors, ranging from recruitment to medical devices. 

Most recently, my role has developed into Account Management as we build this new department within the agency. I’m excited to take this next step and help form the developing Account Management team and ways of working as we keep striving for better.

Account Management has always been a passion of mine. There is nothing better than being able to share in the success of our clients and knowing that both client and agency worked together to achieve a common goal. It requires me to thoroughly understand many different services that we offer at Show + Tell, across branding, website design and development, and digital marketing, allowing me to continually develop my knowledge and understanding of new and emerging technologies and approaches.

In my role, no two days are alike. Pardon the cliché, but it rings true. Working with multiple clients at once, spanning various sectors such as SaaS, Property, Venture Capital and more, introduces fresh challenges and opportunities daily, keeping me on my toes and fostering continuous professional growth. I’ve got to be ‘on it’ at all times.  

I get to work alongside knowledgeable, passionate and talented people, and I love helping the people within our client’s businesses to achieve their goals and objectives. 

I once embarked on a two-year journey training as a Communications Engineer in the Royal Navy!

While my “service” mainly involved a brief voyage around the Isle of Wight, this experience left a mark on me, shaping my perspective and instilling valuable lessons that I carry with me today.

In my spare time, I love to keep myself busy with several hobbies and interests. This year, one of my main focuses is travel. I love going away for the weekend and exploring a new part of the world. I find that every journey back home brings with it a renewed gratitude for the life I’ve created, and I’m building a list of “where to next” for future adventures!

Any tips for those looking to get into Agency account management?

For those aspiring to venture into a role like mine, I offer this advice: always be curious. 

Embrace the habit of questioning the status quo. Never settle for surface-level explanations. There’s always room for improvement, even in processes that have stood the test of time. Curiosity fuels strategic thinking, paving the way for enhanced account management and, ultimately, greater client satisfaction, which is what it’s all about. 

Want to get to know us a little better? Visit our 

Meet the Team: Tim Inggall

When it comes to responding to the requirements of “The Modern Web”, adaptability is at the forefront of the list of “dos”. We’ve been sharing a lot about the technical aspects of our service on the blog recently, delving into hot topics from the world of Digital Development.  Next up in the series is a closer dive into 

, a discipline we’re pretty passionate about here at Show + Tell and one we know truly delivers for our client’s technical needs. 

As an independent agency committed to delivering best-in-class websites and creative that result in experiences with impact, we understand the significance of staying ahead of the curve, and constantly innovating to meet the dynamic needs of our clients. 

One concept that has revolutionised the way we approach digital development service delivery is the power of Composable Architecture.

We sat down for a chat with Dan Martin, Show + Tell’s Technical Director, to understand more about this exciting principle: 

First of all, for those that may not know, what is Composable Architecture?

Composable Architecture is an approach that emphasises building digital systems from modular, independent components. These components are designed to be loosely coupled, allowing for flexibility, scalability, and rapid innovation. 

Instead of monolithic platforms, where changes require extensive redevelopment that can often result in disruption and downtime, composable architecture enables agility and speed by enabling components to be easily assembled, rearranged, and updated.

Traditional, monolithic architectures like WordPress can be cumbersome and hinder the ability to respond quickly to changing requirements. Composable architecture, on the other hand, allows for rapid adaptation. 

By breaking down systems into smaller, reusable components, we can easily modify, replace, or add new functionality without disrupting the entire system.

 Composable architecture is more about using the right components for a particular job and those components being optimised for that specific job. For example, it is possible to make the WordPress CMS provide e-commerce functionality, but because it was never designed to do that, the performance is generally subpar, and the code can be full of complex workarounds. With a composable approach, a CMS and an e-commerce platform would be combined, and both could be optimised for their specific jobs.

 By decoupling components, the composable architecture supports innovation. Developers can focus on creating specialised components that excel in their respective domains. These components can then be seamlessly integrated into larger systems, accelerating the pace of innovation and enabling us to deliver cutting-edge solutions to our clients.

 is unique, with their own set of requirements and constraints. Composable architecture provides the flexibility to tailor solutions to meet these specific needs. 

Whether it's integrating with legacy systems, in-house technologies, accommodating regulatory requirements, or adapting to evolving business processes, composable architecture empowers us to deliver bespoke solutions that address our client's challenges. 

We’re currently kicking off an exciting project for a global leader in precision manufacturing and engineering, which involves integrating with a PIM (product information management system) and a CAD-based integration. 

This would be a far more complex task without the power of Composable Architecture driving our approach. 

Case Study: Leveraging Composable Architecture for Success for Arterius

 where we leveraged the power of composable architecture was the development of a new website and CMS platform for Arterius, a UK-based medical device scale-up. 

Composable architecture means the CMS (in this case, Payload) can focus on excelling at its job of content management, whilst for any future enhancements to the site, we will be able to select the best tool for the job, free from the constraints that would have been enforced by an older CMS like WordPress.

As we continue to push the boundaries of digital innovation in every aspect of our service delivery, composable architecture will play an increasingly pivotal role in our approach. 

By embracing the principles of modularity, flexibility, and scalability, we can unlock new possibilities and drive value for our clients in a fast-paced and ever-changing digital landscape. 

For more information, why not chat with our team to discuss how best-in-class approaches like Composable Architecture and 

The Power of Composable Architecture: In Conversation with Dan Martin

Like us, you might read a heap of articles about “the modern web” and wonder how on Earth anyone can stay relevant and up-to-date with ever-changing demands, requirements and technologies. It can be confusing and overwhelming - not to mention, costly - as businesses scramble to out-perform competitors, spending money on things they “see” out in their industry rather than what they need, and more crucially, what their customers need from them. 

It doesn’t need to be this way. The modern web simply requires innovation and adaptability, enabling businesses to perform better and react quicker, without huge digital overhauls every other year.  One technological advancement that is proving its worth in the quest for innovation and adaptability is the Headless CMS, and it’s an approach we’re big advocates for at Show + Tell. 

Traditional Content Management Systems, like WordPress, have long been the go-to solution for managing and delivering digital content for many years, and they still have their place. However, as the digital ecosystem evolves, the limitations of these monolithic systems become apparent.

Enter the Headless CMS – a versatile and flexible approach to content management that decouples the frontend presentation layer from the backend content repository. This decoupling allows for greater flexibility, scalability, and adaptability in delivering content across various channels and platforms, providing a seamless and optimised user experience.

A Headless CMS is a content hub that stores and manages digital content without being tied to a specific presentation layer. Unlike traditional CMS, which combines content management and frontend delivery into one system, a Headless CMS separates these functions, providing businesses with greater flexibility and agility.

Some of the benefits we’ve seen from helping clients in adopting a Headless CMS include:

One of the key advantages of a headless CMS is the flexibility it offers in content delivery. With traditional CMS, content is often tied to a specific layout or template, limiting its adaptability. 

In contrast, a headless CMS allows content to be delivered to any device or platform, ensuring a consistent and engaging user experience across websites, mobile apps, smart devices, and more.

Speed is crucial in today's digital landscape, where users expect instant access to information. A headless CMS enables faster loading times by eliminating unnecessary code and optimising content delivery. With the ability to utilise Content Delivery Networks (CDNs) and serve content through APIs, a website can achieve remarkable performance improvements, leading to higher user satisfaction and better search engine rankings.

As a business grows, so do the content and digital requirements. A headless CMS scales effortlessly to accommodate increased traffic, content volume, and evolving technologies. With this flexibility, businesses can stay ahead of industry trends and adopt new technologies without undergoing a major overhaul of their CMS, website, digital products and content.

Easier Integration with Third-Party Services:

Headless CMS allows for easy integration with various third-party services and APIs, enhancing the overall functionality of digital platforms. Whether it's e-commerce, analytics, or social media, organisations can seamlessly connect the Headless CMS to other tools, providing a more cohesive and integrated digital ecosystem.

With a headless CMS, security risks are minimised due to the separation between the back and front end. This separation adds a layer of protection, reducing the potential attack surface and making it more challenging for malicious actors to exploit vulnerabilities.

Content changes can be made in real-time without disrupting the entire website or application. This is particularly advantageous for businesses that frequently update their content, ensuring a seamless and uninterrupted user experience.

Content Collaboration and Workflow Efficiency:

A headless CMS facilitates collaborative content creation and management. Content creators can work independently of developers, streamlining workflows and reducing dependencies. This not only improves efficiency but also allows teams to focus on creating high-quality, engaging content without being constrained by technical limitations.

In a digital landscape that demands adaptability and performance, a headless CMS emerges as a game-changer for businesses. By embracing this innovative approach, you can unlock the full potential of your online presence, ensuring a seamless, engaging, and high-performance user experience. As a business owner, investing in a headless CMS is not just a technological upgrade; it's a strategic move to future-proof your digital strategy and stay ahead of the competition.

There are many benefits to adopting a Headless CMS. We’ve written more about how to 

 here, in which Headless CMS and composable architecture both feature heavily.  

We’ve helped countless clients reimagine their digital content through this approach and we’d love to talk through your ideas if it’s something you’re considering for the year ahead. 

 to discuss tour requirements, we’d love to hear from you. 

What is a Headless CMS?

When it comes to digital experiences, staying ahead of the curve is essential for businesses to remain future-focused and competitive. In a recent post, we took a look at the importance of choosing the 

, and to hammer home this very significant topic, we wanted to share a success story of our own for a recently completed CMS migration for our client, Arterius. 

Arterius is a medical devices firm in the Biotech sector based in Leeds, UK. They came to Show + Tell looking to overhaul their brand identity and website to support their business growth and fundraise for one of their key products. The scale-up has developed two advanced polymer platforms for use in devices to manage arterial disease while leaving no long-term implants in the body.
Arterius had been utilising WordPress for several years to manage the digital content on their existing site. While WordPress is renowned for its user-friendly interface and extensive plugin ecosystem, the company encountered limitations as its needs evolved. 

During a consultation with the Show + Tell team, we discussed the benefits that moving to a Headless CMS could offer them, such as simple content management, enhanced security, scalability for future changes such as during fundraising phases, high performance and speed, and a more engaging, dynamic front-end as a result.

Moving from WordPress also meant that the Arterius team wouldn’t have to spend budget on fixes to the CMS, which they’d previously had to do.  Naturally, in a scaling Biotech business that is actively raising funds to continue innovating, a more resource-efficient CMS was a good move all round. 


Show + Tell’s Technical Director, Dan Martin, explains: 

“WordPress remains a great CMS, but Payload and NextJS take things to the next level. They are free from the historical baggage that WordPress has accumulated and are designed for the modern web. The developer experience is second to none and this allows us to create beautiful and highly performant websites with a solid foundation that guarantees reliability and ease of updating over the long term. 

For our clients, using the CMS is a much cleaner experience that is easier to navigate and more closely aligned to their business than WordPress would be."

Upon our recommendations, Arterius decided to transition from a monolithic CMS to a headless CMS architecture. We selected Payload CMS for its robust API-first approach, developer-friendly environment, and ability to decouple the front-end and back-end components.

A few of the key benefits of utilising Payload CMS include:

Payload CMS provided us with the flexibility to structure content in a way that suited the specific and ever-evolving needs of Arterius. The headless architecture allows them to scale as required, accommodating growing amounts of content and user interactions without compromising performance.

Payload has many developer-friendly features, with a simplified content model, efficient API, and support for modern programming languages. This meant that the Show + Tell team could focus on creating innovative features rather than wrestling with the limitations of their legacy CMS.

The headless architecture of Payload CMS has future-proofed Arterius’ digital infrastructure. This means that as new devices and technologies emerge, we can help them to easily adapt and deliver content consistently across various channels, from websites to mobile apps, and other digital products required as time goes on.

Composable architecture is an approach to building software systems with flexible, reusable components. These components are designed to execute specific tasks with minimal side effects, enhancing a system's overall efficiency and adaptability.

Because the front-end and back-end are decoupled with a Headless CMS, deployments can be achieved far easier and performance is not affected. 


Composable architecture means the CMS can focus on excelling at its job of content management, whilst for any future enhancements to the site we will be able to select the best tool for the job, free from the constraints that would have been enforced by an older CMS like WordPress.


The migration from WordPress to Payload CMS was a process that involved content mapping, data migration redirects to retain SEO authority, and the development of the new captivating front end of their website. 

The Show + Tell development team and our project managers worked closely with Arterius to ensure a smooth transition, minimising downtime and avoiding disruptions to their digital presence.