A distinct, modern identity and website to elevate Red Kite Connect
The goal was to create a distinct, modern identity for Red Kite Connect that remains visually aligned with the established Red Kite Learning Trust brand.
The Solution
Throughout the branding exploration process it became clear that the new sub-brand identity had to have a modern look and feel, something which stands out in the education sector, but also have clear visual cues that it is part of the recognisable and established wider Red Kite Learning Trust brand.
The Show + Tell creative team were able to achieve this through the introduction of a vibrant colour palette, supported by more tonally calming accent colours, yet retaining the distinguishable red kite icon within the logo.
What we delivered
Brand Identity
Our creative team developed a vibrant and contemporary, yet welcoming, visual identity designed to stand out in the education sector. The refreshed logo reimagines the distinctive red kite bird icon, preserving its strong brand recognition while giving it a modern twist. This is paired with a refined serif typeface, adding an elegant touch of sophistication.
Functionality and Usability
A seamless user experience and website navigation were crucial elements for success of the overall project and new website. The course book engine integrates with Eventbrite enabling people to book a course on the website without having to leave.
Brand Rollout
Comprehensive brand guidelines, print collateral, business cards, presentations, and a suite of digital assets, including social media designs, were developed to create a cohesive and versatile brand package that works seamlessly across all mediums.
