From branding launch to full website build for First Call

Branding

FIRST CALL FIRST CALL FIRST CALL FIRST CALL FIRST CALL

Client

First Call

Location

Ireland

Services

→ Digital Strategy
→ Brand Consultancy

FirstCall is a new alternative legal services provider serving corporate legal teams, law firms and private clients with cost-effective, high-volume legal support and on-demand expertise. The brand offers managed legal services, specialist capabilities and flexible lawyer resourcing. Inspired by the legal term for cases heard first in court, “FirstCall” also signals that we are the first team clients turn to for practical, efficient legal solutions.

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The Solution

From Vision to Reality, branding a startup

Show+Tell partnered with FirstCall to build a bold new legal services brand and digital presence. Our team led the strategic branding and website design, creating a clean, modern identity that reflects FirstCall’s flexible, expert-led legal support. FirstCall’s legal team provided the service expertise and market insight, while Show+Tell brought the brand to life through visual design and digital experience.

What we delivered

A functional yet compelling online experience

Functionality and usability

The website is designed to be both user-friendly and visually engaging, showcasing the new branding through a clean, professional look with bold visuals and a consistent color palette. Clear navigation makes it easy for visitors to explore the range of services and products offered, ensuring they can quickly find the information they need. The result is a website that not only strengthens First Call’s brand presence but also creates a smooth and accessible experience for clients.

Brand Story

We built the First Call brand story around their deep expertise and knowledge, positioning them as a trusted guide for clients navigating their legal journey. The pathway iconography reflects this sense of guidance, illustrating how First Call helps clients find the right lawyer to suit their needs while providing support at every stage. A calming palette creates an approachable and reassuring atmosphere, emphasizing that the law is not something to be feared but a process that First Call makes accessible to everyone.

Engaging user experience

To make the user experience more engaging and approachable, we have weaved in thoughtful movement and interactive features. Subtle animations guide users through the content in a natural flow, while carefully curated imagery adds warmth and personality to the pages. These design choices make the site easy to explore and ensure visitors have a positive experience that feels distinct to First Call, helping the brand stand out with confidence in the legal sector.

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