People sitting together in a welcoming lobby, engaged in conversation.

Uniting a growing technology business under one brand

Web & Digital Branding

Communicate Technology

Client

Communicate Technology

Location

Leeds

Services

→ Brand Consultancy
→ Web Design
→ Web Development
→ Webflow

Communicate Technology keeps more than 500 businesses and 50,000 users connected and secure across the UK.

Following a period of growth and acquisition, the business had significantly outgrown its brand. Multiple identities, websites and service propositions were making the organisation harder to understand and creating confusion for customers.

We worked with Communicate Technology to reposition the business, evolve its identity and launch a new Webflow website. Bringing Communicate Technology and Blaze Networks together under one shared identity has created a stronger foundation for an ambitious new phase of growth.

Visit site

Website homepage design showcasing the full-page layout alongside a focused view of the hero section.

Selection of website designs and digital collateral showcasing the wider project’s visual identity and creative direction.

The challenge

Communicate Technology's capabilities had grown, but perceptions of the business had not kept pace. Different brands, websites and service propositions had created a fragmented customer experience. Customers did not always have a clear picture of how everything connected or who was responsible when they needed support. Communicate needed more than a new logo or website. It needed a unifying idea that could bring its people, services and ambitions together. The challenge was to simplify a complex organisation without diminishing the depth of its expertise.

Selection of website design screens showcasing the visual identity, page layouts and user interface.

A mission everyone could get behind

Our work began with research and collaborative workshops with Communicate Technology’s leadership, brand, sales and marketing teams. We explored its audiences, customer journeys and competitive position to understand what made the business different and how to communicate that digitally. Communicate combines broad technical capability with a responsive, personal approach, giving customers one accountable partner to reduce complexity and manage risk. The business had already defined its mission: to be the best MSP its customers have ever worked with. Our role was to bring that ambition to life through the digital experience. The customer-facing proposition, Connect With Confidence, provided a clear focus, expressing the reassurance Communicate delivers across networking, cyber security, cloud, workplace technology and assurance.

A brand built to bring everything together

Evolving a recognised identity

We evolved Communicate’s recognisable green identity with a dynamic logo, refined typography and a confident visual system. Progressive, assured and human, the flexible brand adapts across digital and physical touchpoints and can grow with the organisation.

Turning a complex offer into a clear experience

We structured the website around customer needs, creating clear journeys through Communicate’s expertise. Concise messaging and relevant proof points connect its services to practical outcomes, helping visitors quickly understand the value for their business.

Putting people behind the technology

We put Communicate’s people at the heart of the brand and website. Team imagery, customer stories and clear messaging highlight its responsiveness and personal approach, reassuring customers that familiar relationships remain central as the business grows.

Collection of branded collateral showcasing the visual identity across digital and print materials.

Built in Webflow for marketing agility

We designed and built a flexible Webflow website, bringing Communicate Technology and Blaze Networks together in one clear digital experience.

Reusable components let the marketing team manage content, create pages and launch campaigns while maintaining consistency. Clear conversion routes connect visitors with experts, customer stories and support, while on-page SEO provides foundations for organic growth.

Integrations connect the website with marketing, sales and customer service, giving the team greater insight into performance, audience behaviour and lead opportunities.

Video walkthrough scrolling through the Communicate homepage, showcasing its layout, content and interactions.

One brand for the next stage of growth

The rebrand, repositioning and website launch have brought a previously fragmented brand experience together around one clear proposition. Communicate Technology now presents itself as a confident, capable and human technology partner for complex organisations. Customers can understand its complete offer more easily. Teams across the business have a shared mission. The marketing team has a flexible digital platform that can support campaigns, content and future growth. Most importantly, the new brand captures the promise at the heart of the business: helping every customer connect with confidence and stay one step ahead.

UP NEXT UP NEXT

Branding
Web & Digital
Design System