WATCH: Evolving The Agency Model With Value-Based Retainers

How do you move a client relationship away from hours and timesheets, and towards something that actually reflects the value you deliver? And what does it take, on both sides, to make that work?

In this video conversation, we sat down with Charlie Hartley, Founder of Show + Tell, and Daniel Swepson, Co-Founder of Next Chapter, to explore why both agencies recently made the shift to value-based retainers, what that transition looked like in practice, and what it takes to make a value-based model work.

"Rather than focusing on strategy and results, we were having conversations about time estimates, trying to find half an hour from next month's retainer to make things work." - Daniel Swepson, Next Chapter

What We Cover In The Conversation

In the full video, Daniel and Charlie discuss:

• Why the traditional time-based retainer model wasn't working
• How clients reacted when we proposed moving away from hours and towards outcomes
• What 'value' actually means in this context, and how to define and measure it
• How accountability works differently - for the agency and the client - under a value-based model

Watch The Full Conversation

Ready to dive in? Watch the full conversation below.