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New Project Launch: Red Kite

7 October 2024
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Show + Tell Launch New Branding and Website for Red Kite Connect 

Show + Tell are delighted to be an integral influence of Red Kite Connect evolution, Red Kite is a partnership of Yorkshire schools and institutions, across all phases of education, from inner city locations and rural contexts. Show + Tell aligned with Red Kite to launch a new distinctive sub-brand which will stand out within their sector, but we wanted to keep the heritage and foundations of the brand ensuring it felt modernised and fresh within a traditionally old-fashioned industry.  

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A Strategic Approach to Branding and Design 

At the heart of this project was the creation of a new brand identity for Red Kite Connect, but the brain of the project was to ensure Show + Tell built a website that seamlessly embodies the Red Kites mission and values, highlighting its commitment to professional growth and partnerships with intuitive navigation, educators can effortlessly find the training programs and resources they need.     Although a direct portal for course purchases and resource management was initially considered, an integration of the Eventbrite API, offered a streamlined solution.     The site’s consistent branding strikes a balance between professionalism and personality, using vibrant, rounded shapes to appeal to the teaching community. Show + Tell want to ensure that high-quality visuals best represented their industry leading services which include real-life training session images and custom graphics, further enhance the site’s engaging and polished design.

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Website Design with Integrated Functionality 

The website redesign for Red Kite Connect was another major aspect of this project. The design needed to clearly communicate Red Kite Connect’s mission and values while offering an intuitive user experience.

Supporting Professional Development Across the Sector 

Red Kite Connect new website showcases the diverse range of training solutions available and positions Red Kite Connect as a hub for collaboration, knowledge-sharing, and continuous learning. 

By leveraging strategic partnerships and expertise, Red Kite Connect is poised to make a lasting impact on professional growth across schools, aligning with its mission to be a flexible connector within the sector. 

Looking Ahead 

The new branding and website are a testament to Show + Tell’s ability to deliver innovative, creative solutions tailored to meet specific client needs. Red Kite Connect’s strengthened brand identity and enhanced digital presence will increase accessibility to their training programs and solidify their role as a key player in education. 

For more information on this project or to explore how Show + Tell can support your brand’s development, visit https://showandtell.agency/#start-a-project 

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