Bridging the Gap: Beverage Manufacturing in the Digital Age
- Web & Digital
- Manufacturing
IC Brands aimed to create a modern, user-friendly website that showcased their innovation in the beverage industry and appealed to both end consumers and clients. Show + Tell was tasked with designing and developing a WordPress website that would align with IC Brands' vision for the future of the drinks landscape.
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-01.webp&w=3840&q=75)
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-03.webp&w=3840&q=75)
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-04.webp&w=3840&q=75)
Overview
Presenting the Diverse Product Portfolio
IC Brands had diversified their product offerings significantly. To effectively showcase this diversity, the website was restructured into clear and user-friendly categories.
Each product was given its spotlight with detailed descriptions, striking imagery, and comprehensive specifications, ensuring that visitors could explore their wide range of beverages and packaging options effortlessly.
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-05.webp&w=3840&q=75)
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-06.webp&w=3840&q=75)
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-07.webp&w=3840&q=75)
Our process
Seamless User Experience
One of the most critical aspects of the redesign was ensuring that the website catered to both end consumers and B2B customers. Show + Tell created distinct sections for each audience, with consumer-oriented content and dedicated B2B resources such as product specifications, pricing, and ordering information. The result was a seamless, user-friendly experience for visitors with varying needs and preferences.
Transformation That Delivered Results
The collaboration between IC Brands Ltd and Show + Tell yielded remarkable results. The website's transformation enhanced the company's brand image, accurately representing its dynamic and innovative approach. Visitors found the user-friendly design engaging, resulting in increased engagement and longer visit durations. The WordPress platform provided scalability, ensuring that the website could grow alongside the business.
Brand-Centric Design
Show + Tell started by conducting a thorough analysis of IC Brands' brand identity and vision. They created a design concept that emphasised the company's innovation and commitment to quality. The new website incorporated a modern colour scheme, high-quality imagery, and intuitive navigation.
![an image](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2FICB-07-1.webp&w=3840&q=75)
![woman in a factory, holding a box](/_next/image?url=https%3A%2F%2Fdan-payload-test.s3.eu-west-1.amazonaws.com%2Fdan-payload-test%2Fo3-feature.jpg&w=3840&q=75)