Redefining Digital: Building a brand and website for a leading US VC firm
- Investments
Overview
Redefining Digital: Building a brand and website for a leading US VC firm
We redefined the Healthquest Capital brand, establishing them as the trusted, innovative and specialist investment partner that transformative healthcare companies need to scale operations and expand market presence.
What we delivered
Fresh minimalism
Following HealthQuest Capital's re-brand, we launched a new website with a minimalist style. This was achieved by updating the existing colour palette keeping it fresh and inviting with shades of green and grey used to reflect the approachable nature of the HealthQuest team.
Making strategic use of white space allows content to breathe and helps the user focus on key messages while using a structured layout to depict the professional confident nature of HealthQuest.
Modern web design
We wanted to present the idea of HealthQuest being innovative and catalytic by experimenting with modern web technology - the hero animation on scroll uses creative coding through GSAP + ScrollTrigger to make this work as designed. GSAP + ScrollTrigger handle animations like scaling, pinning, and transitions tied to scrolling, creating interactive effects.
Robust UX processes
Following the brand discovery and armed with an holistic understanding of the brand and verticals in which they operate, we began scoping requirements and UX for each user need, considering use cases and the business requirements.
We created user journey flows, content maps, schema and high fidelity prototypes to inform the design direction and build phases. To ensure high levels of user experience, we conduced user testing research and interviews to validate design decisions.
