More fun, less fuss, the new way to experience family entertainment
- Web & Digital
- Retail
Their attractions include a splash park, dare 2 air, foot golf, and Tag X. As a popular destination for families, Yeah! Days Out sought to enhance their online presence and streamline their booking process to accommodate their growing customer base.
The solution
Capturing the Essence of Fun Online
Yeah! Days Out's collaboration with Show + Tell wasn't just about building a functional website; it was a holistic transformation of their digital-first visual identity. This evolution allowed Yeah! Days Out to connect with their audience on a deeper level, creating a lasting impression and a sense of anticipation for every visit.
The new digital-first visual identity not only enhanced the website but also created a cohesive and exciting online experience for visitors, reinforcing Yeah! Days Out's position as the go-to destination for family entertainment in West Yorkshire.
What we delivered
Building an Intuitive Path to Family Fun
In the first phase of our journey, the focus was on creating an impeccable user experience (UX) that would guide visitors seamlessly through Yeah! Days Out's digital landscape. Our UX designers delved deep into understanding the needs and behaviours of our target audience - families seeking adventure and fun.
Through thorough research, wireframing, and prototyping, we crafted a user-centric website that simplified navigation, making it easy for users to explore attractions, check availability, and complete bookings effortlessly. The result? A digital gateway to family entertainment that felt as welcoming as stepping through the park's entrance.
Bringing Yeah! Days Out to Life Online
Once the foundation of a seamless user experience was laid, it was time to infuse creativity into Yeah! Days Out's digital canvas. Our creative designers stepped up to capture the vibrant, fun-filled essence of the park.
With a dynamic colour palette, captivating imagery, and engaging graphics, we transformed the website into a visual playground, where each click ignited excitement. High-resolution images of families enjoying the attractions became a testament to the real-world adventures awaiting visitors. The aim was clear: to evoke the same enthusiasm online as one feels when stepping onto the park grounds.
Secure Payments and Dynamic Bookings
Our booking system solution offers a streamlined and efficient experience by seamlessly integrating various components. It sources activity details, availability, and pricing from the RecreateX system, confirming bookings and providing customers with e-tickets. Additionally, it leverages KAL's membership database (Gladstone's Plus 2 system) to offer exclusive discounts to leisure centre members during the booking process. Payments are smoothly handled through Worldline, ensuring secure transactions.
The system is designed with a decoupled architecture, featuring a dedicated back-end API that manages interactions between the website and third-party systems. This approach simplifies website development, requiring integration with only one system, the back-end API. Moreover, it future-proofs the site, allowing for potential rebuilds without reworking third-party integrations and facilitating seamless adjustments to integrations without impacting the website. The back-end development utilises technologies such as PHP, Symfony Framework, and API Platform.
Creating a User-Centric Booking System
The key to a successful booking system lies in its user-friendliness. Our primary goal was to put families first by ensuring that booking tickets for Yeah! Days Out's attractions was a breeze. Through careful analysis of user behavior and feedback, we designed an intuitive booking system that allowed users to effortlessly select their preferred activities, choose dates and times, and securely complete their reservations.
