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Unlocking London Living Excellence

  • Web & Digital
  • Property
TEN DEGREES TEN DEGREES
Client
Greystar UK
Services
  • → Web Design
  • → Web Development
Awards
CSSDA Site of the Day
Awwwards Honors
In the bustling heart of Croydon, London, stands a monumental landmark, Ten Degrees. This remarkable building, soaring over 44 floors, is a flagship rental development that epitomises modern urban living. Developed and managed by Grey Star, Ten Degrees offers a range of one, two, and three-bedroom apartments for rent, inviting residents to embrace the vibrant lifestyle of South London.

To bring this exceptional property to life on the digital stage, Grey Star partnered with Show + Tell a creative design agency renowned for their customer-focused approach. This case study delves into how we transformed Ten Degrees' online presence, earning accolades for their outstanding work.
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Overview

Luxury Living Meets Digital Elegance

Grey Star entrusted Show + Tell with the monumental task of crafting a digital presence that would match the grandeur of Ten Degrees. Impression Studio undertook a comprehensive redesign of Ten Degrees' website, leveraging the versatility of WordPress.
The challenge was clear: to encapsulate Ten Degrees' contemporary opulence in a digital format. Navigating diverse audiences, ensuring easy access to information, and maintaining a consistent user experience across devices were paramount.

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What we delivered

Reshaping the Digital Landscape for High-End Apartments
Ensuring User-Centricity

Recognising the diverse audience interested in renting apartments at Ten Degrees, Show + Tell placed a strong emphasis on user-centric design. Extensive user research was conducted to understand the unique preferences and needs of potential residents. This research informed the website's layout, ensuring that vital information, such as property details, floor plans, and amenities, was readily accessible. The navigation was intuitive, ensuring that visitors could effortlessly explore the site and schedule viewings, thereby enhancing the user experience.

Designing Aesthetic Excellence

The team meticulously designed a website that not only reflected the architectural grandeur but also exuded sophistication. High-quality images and videos were strategically employed to showcase Ten Degrees' remarkable architecture and interior design. A carefully curated colour palette was used to evoke a sense of opulence. The result was a visually captivating website that set a new standard for luxury property presentation.

Achievements and Recognition

Show + Tell collaboration with Grey Star resulted in remarkable achievements. The website not only met but exceeded industry standards. It received industry recognition and awards for its exceptional design and user experience. User engagement metrics, including time spent on the site and page views, witnessed a significant increase, affirming the website's appeal and usability. Most notably, conversion rates for viewing and rental inquiries reached new heights, contributing to Ten Degrees' overall success and reputation in the luxury property market.

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  • Branding
  • Web & Digital
  • Property

Sanderson Weatherall