Heating Homes, One Click at a Time: Digital transformation for a rural energy supplier
- Web & Digital
- Energy & Utilities
Drawing on its extensive industry expertise, the company offers a comprehensive range of energy services, from prompt and efficient fuel deliveries to personalised solutions tailored to the unique needs of each customer.
The Solution
Digital Innovation for Rural Energy: A Tale of Enhancing Customer Control and Comfort
In a rapidly evolving digital landscape, the challenge of delivering essential energy resources to off-the-grid homes called for innovative solutions. This case study delves into a transformative partnership that reshaped the way homeowners access LPG and heating oil.
By harnessing the power of user-centric web design, this collaboration redefined convenience, control, and customer engagement. Discover how a seamless online platform streamlined order management, empowering homeowners with the ability to effortlessly manage their energy needs, no matter how remote their location.
What we delivered
Empowering Users through Intuitive Navigation
Navigating the website became an intuitive and engaging experience, meticulously organised to cater to a spectrum of users. Information architecture seamlessly integrated services, enabling visitors to explore LPG and heating oil solutions with ease. The streamlined user journey not only educates but empowers homeowners to make informed decisions, ultimately transforming the act of energy management into a holistic and accessible endeavour.
Crafting a digtial identity
The heart of the project was the meticulous design of a website that encapsulates Northern Energy's values and expertise. Our team artfully combined design elements, leveraging colour palettes that evoke warmth and reliability, while incorporating imagery that showcased the beauty of off-the-grid living. The website became a visual embodiment of Northern Energy's commitment to comfort, sustainability, and top-tier service.
Seamless and Streamlined Order Journey
The ecommerce feature was meticulously designed to align with Northern Energy's commitment to user-centricity. Our emphasis on intuitive user experience culminated in a seamless order placement process. Homeowners could effortlessly select their preferred quantity of heating oil, choose delivery dates, and access transparent pricing information. The process was designed to mirror the simplicity of traditional order methods, ensuring that users felt at ease throughout the transaction.
Empowering Energy Management with an Intuitive Account Area
Symfony, a renowned PHP web application framework, provided the ideal foundation for developing the My Account portal. Its modular architecture, extensive libraries, and community-driven ecosystem allowed us to build a scalable and customised solution tailored to Northern Energy's unique requirements. Symfony's emphasis on maintainability, flexibility, and adherence to best practices aligned perfectly with our goal of delivering a high-quality digital experience.
Simplifying the complex
User-Centric Information Architecture
The collaboration between Northern Energy and Show + Tell laid the groundwork for a future where off-the-grid homeowners seamlessly connect with their energy needs. The project showcased how innovation in digital design and development can revolutionise traditional industries, amplifying convenience, transparency, and control for every customer.
As the digital landscape continues to evolve, Northern Energy is positioned at the forefront, ready to embrace new possibilities, working to improve the customer experience with quality of life updates and new features.
Showcasing a Commitment to a Valued Team
“We've worked with the Show + Tell team over the last few years on a number of different projects and have always been absolutely delighted with the great service. They have taken us on a journey as our business has embraced digital transformation, the have ensured we're using the latest in digital tech”
