Bridging the Gap: Beverage Manufacturing in the Digital Age
- Web & Digital
- Manufacturing
IC Brands aimed to create a modern, user-friendly website that showcased their innovation in the beverage industry and appealed to both end consumers and clients. Show + Tell was tasked with designing and developing a WordPress website that would align with IC Brands' vision for the future of the drinks landscape.
Overview
Presenting the Diverse Product Portfolio
IC Brands had diversified their product offerings significantly. To effectively showcase this diversity, the website was restructured into clear and user-friendly categories.
Each product was given its spotlight with detailed descriptions, striking imagery, and comprehensive specifications, ensuring that visitors could explore their wide range of beverages and packaging options effortlessly.
Our process
Seamless User Experience
One of the most critical aspects of the redesign was ensuring that the website catered to both end consumers and B2B customers. Show + Tell created distinct sections for each audience, with consumer-oriented content and dedicated B2B resources such as product specifications, pricing, and ordering information. The result was a seamless, user-friendly experience for visitors with varying needs and preferences.
Transformation That Delivered Results
The collaboration between IC Brands Ltd and Show + Tell yielded remarkable results. The website's transformation enhanced the company's brand image, accurately representing its dynamic and innovative approach. Visitors found the user-friendly design engaging, resulting in increased engagement and longer visit durations. The WordPress platform provided scalability, ensuring that the website could grow alongside the business.
Brand-Centric Design
Show + Tell started by conducting a thorough analysis of IC Brands' brand identity and vision. They created a design concept that emphasised the company's innovation and commitment to quality. The new website incorporated a modern colour scheme, high-quality imagery, and intuitive navigation.
