
So Much More Than Just a Logo: Why Branding is Key
Why strong, consistent branding and innovative, first-class visuals are key to exceeding all expectations.
The marketplace is crammed with businesses all vying for your attention. Many of them offer similar services or products, yet some manage to reach loftier heights than others and it’s all down to their consistent branding.
From fashion and beauty to food and drink and everything in between – you’ll immediately think of the market leaders, but what makes these companies more memorable and, ultimately, more successful? Of course, this can’t really be answered in a nutshell, but one of the most important factors is a strong visual hook – impactful branding that genuinely stands out from the crowd.
Without a solid, unique and consistent brand identity your business may well be nothing more than a set of products or services – potentially very good ones – that will simply blend into the background. That’s why it’s so important to leave your mark on the conscious of the curious – instantly, if you want to grab and keep their attention.
Creating a brand might sound simple, it is after all, just a handful of elements – a memorable logo, a considered colour palette, distinctive typography, a refined tone of voice and imagery that aligns with your brand. Individually they’re important, collectively, they’re essential.
And it’s this collective quality that really matters. When a brand is crafted, it’s not just about making all the elements look nice. It’s about creating a personality for your brand – one that has a genuine concept behind it. That’s why it’s so important to turn to the right people to understand and deliver your personality.
There are endless ways in which your brand elements can be designed. But if you can truly sum up the ethos of your business within strong branding, it will quickly and easily represent what you do, who you are and why you’re different. And a refined visual hook can often do the job more effectively than long, blurby, paragraphs of text – it’s the branding that hooks you, that sticks with you. Effective branding (together with real engagement) is what customers inherently trust and remember.
Consistent visuals that leave their mark are not the only key to success, but they are undeniably important. Whether you’re the owner of a local business or a global business, a freelancer or an influencer – without dressing your ‘shop window’ it’s unlikely that anyone will be drawn in to discover what you’re selling.
One of our Senior Designers Jordan Donnelly added his thoughts on the importance of having strong and identifiable branding: “ensuring you have a consistent visual identity across all channels is key. It promotes brand familiarity with your core audience and tells the story of your brand by saying very little. It’s something you can’t afford to get wrong.”
That’s where Show+Tell comes in. We believe that brands that rise above the noise win. We help businesses create big ideas that inspire people and engage their clients. We’ll get to know your business from the inside out to create the ideal branding and launch your business to the next level. From the creative brief right through to implementation, we’ll keep you involved at every stage of the process.